
UNDYED
THE CONCEPT
MAX&Co. has created a new project in collaboration with Italian textile firm Nova Fides: UNDYED.
The aim of the project is once again to use natural fibres and make use of their own unique colour, seeking to minimise processing of the material and avoiding the use of dyes.
The focus of the SS26 collection, the key fabrics in wool blend and cotton are left in their original, untreated colour: from trench coats and statement outerwear to T-shirts and scarves, ideal for the transition from the colder months to milder days.
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Only Nature Has Coloured These Fibres















