01 MAX&Co.
02 MAX&Co.

‘Eat sleep repeat’, the simple instructions for looking after a Tamagotchi.

Beaded and embroidered characters and motifs – including hearts and the Tamagotchi itself – pop up across the collection, bringing a tongue-in-cheek twist to tailored cotton shirts and indigo denim jeans. Those graphics are supersized on slouchy intarsia knits or embossed on leather mini-bags, allowing the wearer to go as subtle or bold as they wish.

09 MAX&Co.
10 MAX&Co.

The Tamagotchi in Paris capsule combines the nostalgia of the nineties with typical French style, with playful figures and pixelated graphics.