Magico Adriatico Maxandco Hero Desktop(1) Maxandco

MAX&Co. joins forces with art collective Ciao. Discoteca Italiana for its new &Co.LLABORATION: MAGICO ADRIATICO.

Magico Adriatico Maxandco Double Desktop(1) Maxandco
Magico Adriatico Maxandco Double Desktop Maxandco
Magico Adriatico Maxandco Box Desktop Maxandco
Magico Adriatico Maxandco Box Desktop Maxandco
Magico Adriatico Maxandco Box Desktop Maxandco
Magico Adriatico Maxandco Box Desktop Maxandco

Magico Adriatico is inspired by summer holidays at the Italian Riviera in the 1970s and 1980s.

BIOGRAPHY

Ciao. Discoteca Italiana

Ciao. Discoteca Italiana is a Turin-based collective founded in 2017.
Inspired by stylistic elements from the worlds of design, art and songwriting, Ciao. Discoteca Italiana reworks the sound and visual landscape of Italian culture and the forms of communication that define the relationship between the past, pop culture and the now.

Ciao. believes in free dance halls, in the dialectic of class struggle, in the enlightened bourgeoisie, in the research and dissemination of pop culture, and in the firm conviction that language finds its maximum expression when collectively shared and imagined.

Come after dark, it’s party time.

Magico Adriatico Maxandco Hero Desktop Maxandco
Magico Adriatico Maxandco Double Desktop Maxandco

place holder

Offering a suitcase of ideas to take on this journey, it begins with clothes made for travelling: cargo shorts, jackets and vests in robust khaki cotton with practical patch pockets are made for adventure. Striped cotton shirting recalls deck chairs and beach umbrellas. A crinkled tank top takes its cue from the textured wallpaper found in retro hotel rooms. Playful slogans are peppered throughout the collection.

Everything is designed to be as genderless as possible. Imagine boys and girls swapping and borrowing clothes, sharing them as they do the memories created together on the dance floor.