UNDYED
A new capsule collection is a celebration of natural beauty.
THE CONCEPT
Introducing UNDYED, a new capsule from MAX&Co. The collection pays homage to natural beauty with pieces that are undyed.
In collaboration with the Italian textile company Nova Fides, MAX&Co. is carrying out the UNDYED project, which is based on fabrics made with natural “undyed” fibres.
Using natural fibres while exploiting their intrinsic colour means trying to limit interventions on the raw material to the utmost and avoiding the use of dyes.
Furthermore, the careful selection of the raw materials necessary to create the colour blends gives the fabrics a pleasant and soft touch that eliminates the need to subject them to additional finishing operations.
THE COLLECTION
UNDYED’s thoughtfulness continues through to the considered, quietly luxurious design. The natural palette of cream, tan, slate and coffee is allowed to shine on pared-back silhouettes with relaxed, sensuously soft lines. A timeless and refreshingly relaxed take on wardrobe classics, maxi overcoats, blouson jackets, laidback trousers and more are brought to life in fabrics that take a subtle sartorial cue from the world of classic tailoring (think houndstooth and comfortingly chunky knits). Designed to slot into an existing wardrobe and adapt to future ones, these are the definitive investment pieces to love and wear forever.
