/original/abbigliamento_maxandco_ddm_1+%281%29.jpg "Grab and go bags")
Forever pieces that blur the lines between classic and unconventional, inspired by the spirit of chosen families - where all that matters is a sense of belonging.
BIOGRAPHY
LORENZO POSOCCO
Renowned stylist Lorenzo Posocco emerged from a small town in Northern Italy, where his journey into the world of fashion began.
Armed with a degree in communications and marketing from IULM, Posocco strategically delved into the realm of stylists and designers, rapidly ascending from a promising newcomer to the esteemed position of stylist at MTV Italia.
His rise in the industry is punctuated by collaborations with iconic photographers, while Lorenzo's exceptional clientele boasts top-tier musicians.
His artistry has also left an indelible mark on revered publications like The New York Times, Vanity Fair, CR Fashion Book, Highsnobiety Magazine, and Rolling Stone (US).
&CO.LLABORATION
FOUND FAMILY
Inspired by the visual narrative of 1990s fashion editorials and intimate portraits from the era, the collection aims to recreate a sort of communal wardrobe, where elevated, versatile pieces are conceived to be worn and loved but also swapped and passed on, just like family heirlooms - though revisited through a contemporary lens.
Drawing influences from the clean lines of 90s minimalism, simplified and high-quality designs become future classics that transcend seasons and occasions, with several pieces offering gender-inclusive and multi-generational appeal.
Photo by Micheal Bailey-Gates.
